I’ve never belonged to just one lane. My background has always been a blend — part creative, part process-driven, part project chaos across industries that don’t normally sit next to each other.
What’s tied it all together is this: I’ve always been drawn to the why. As a kid, I’d get lost in stories — not just for the plot, but to understand how each perspective formed, where it collided, and why it mattered. That lens stuck with me.
It’s what made me notice the quiet gaps between teams, the misalignment between vision and execution, the good ideas that never landed because the people behind them weren’t really connected.
So I started doing the work of connecting — not just systems or strategies, but people. My work now lives in that space: making sure the right people are aligned, the right problems are being solved, and the story we’re telling through our work actually reflects what we’re building.
Success isn’t just output. It’s clarity. It’s cohesion. It’s when the mess starts to move with meaning.
